Are your leads actually making you money?
Most contractors know what they pay per lead but not whether each lead returns more gross profit than it costs; this free calculator answers that in 30 seconds, runs entirely in the browser, no data is collected.
Lead Cost & Quote Profit Calculator
$555.00
Net profit per lead
$180.00
Lead cost in every closed job
$22,200.00
Monthly net from leads
3.0%
of every quote must stay as gross margin just to cover lead cost
$600.00
Break-even cost per lead
How to read your numbers
If your net profit per lead is negative, that marketing channel is losing you money on every phone call or form submission, even if closed revenue looks healthy.
The lead cost in every closed job is what must be added on top of your direct labor, materials, and subs when quoting just to keep the acquisition channel whole.
The break-even cost per lead is the absolute ceiling you can afford to pay on Google Ads, Angi, Thumbtack, or LSA before that specific channel stops paying for itself.